My experience stems from buying and selling franchises. I believe in franchising as a wealth creation tool but be sure you don't become a victim.
If you want to build an international franchise or are simply looking at acquiring a franchise to increase your wealth - always look if you can tick the following check boxes.
My 7 learnings as a successful franchisee (and in order of merit):
- Buy the top franchise model in the industry i.e. if Pizza franchise - buy top franchise in the country (the criteria being, 3 -5 years of being number one)
- If passionate founders are present - big YES
- Strict code of conduct and high operational standards - is there consistency in customer experience throughout the group?
- Are franchisees considered as customers? Or is the franchisor looking at a franchisee as a glorified employee - don't be shy - ask the franchisees.
- Are more than the 20% making money (real good money) - otherwise it's an average franchise - Be very sure you have the capability of being a superstar! Happy customers and profitable franchisees these are signs indicating the franchisor has his finger on the pulse! Unhappy franchisees and clients is a definite red signal.
- Buy in before the big growth is realized - i.e. see the potential for the group and buy in before everyone wants in. No different from the stock market
- Is the franchisor operationally focused or customer-centric? If operationally focused - GET OUT!
Build or buy a franchise with the above in mind and rest assured -you will have a winner!