Disney to launch iPhone, iPod Touch apps

Disney.com, part of the Disney Interactive Media Group, says the applications will offer users of the popular Apple devices items like the new "Click2Life" which lets fans take pictures of images from the Disney.com Web site, and eventually in the physical world, and unlock exclusive content.

For example, a teenager may one day come across a poster of an upcoming movie and then decides to snap a picture with an iPhone to generate video content related to that picture or character.

The new application organizes Disney-branded content under one title on each device, giving users the opportunity to interact with popular Disney characters through customizable photo frames and audio greetings. Users will also be able listen to Radio Disney live, watch music videos and buy Disney music on Apple's iTunes Store.

Disney.com has nearly 31 million unique visitors per month and said that among mobile Web sites, it also ranks as the No. 1 entertainment mobile site.

"Our iPhone and iPod touch traffic is heavily made up of kids and moms. The iPod touch has a very specific demographic geared to the tween," he said, adding that within Disney content, there are various safety controls.

"Because the applications are self-contained, once you're in the application, you can't get into anything else," Jason Davis, vice president of Disney.com said.