'Goojje' is the Chinese answer to Google. But Google isn't happy

The search leader accused Goojje of infringing on its trademark rights, saying the logo of the Chinese website could make users believe it was authorised by or linked to the US company, the Shenzhen Economic Daily reported.

Goojje was launched last month by a 20-strong team led by a college student identified only by the surname Wen, after Google issued its threat to pull out from China. It's homepage not only imitates Google's design but its Chinese name ends with a character that means "big sister"  while Google's Chinese name ends with a character that is a homonym for "big brother".

In a letter sent to Goojje by Google's lawyers, the U.S. Internet firm demanded the Chinese site stop using the logo by Monday, the report said.

The warning issued to the "Goojje" website comes as Google is contemplating its future in China after saying it would no longer obey government censorship rules and could pull out entirely over alleged cyberattacks.

Google said last month it would no longer abide by Chinese government censorship and was mulling leaving the country with the world's largest number of online users, citing cyber attacks on it and more than 20 other companies. The Chinese government denied being involved in the attacks.

Interestingly, the operators of Goojje have posted vague statements on the website construed by some media as offering support for Google.