Cellular network infrastructure company 5Barz International has its sights set beyond American shores, with the company's operations in India just one piece of a bigger puzzle.

5Barz (OTCQB: BARZ) is an American firm focused on providing highly-engineered, single-piece, plug and play unit to strengthen weak cellular signals to deliver high-quality signal for voice, data and video reception on mobile.

“Our first market is in India, and we are working with the top tier one operators here. We expect to partner with the seventh telco early next month, and follow on with that with three to five top tier telcos in the next several months,” CEO and director Daniel Bland said in an email interview.

He added that the company’s next and immediate goal is to proceed to the onboarding process and complete it at the soonest time possible, so that they can start providing the device to various telecommunication firms.

5Barz recently revealed that its Indian subsidiary had already completed delivery for initial purchase orders from a large multinational Indian operator.

Bland also said that future orders are in progress. The company is in talks with other Tier One telco operators, whose marketing strategies are in keeping with those of 5Barz’s own comprehensive plans of expanding across the globe. This will help speed up the growth of the firm’s presence outside India.

On 5BARz’ future plans

For Daniel Bland, 5BARz has no other destination but international, as he believes that his company’s revolutionary invention is something that every home, office, establishment and consumer must have.

“My focus has always been on the ‘international,’ on something that is global, on something that resonates wherever you go,” he said at the 2014 Mobile World Congress.

“Three percent of all cell users around the world leave their network provider because of poor signal quality. And you look at the competition and realise that nobody has solved this problem. The carriers are looking for solution and that’s why we are here,” he added.

5BARz is definitely going global. The success of the Indian expansion will pave the way for its entry into various markets such as South Africa and Southeast Asia.

“Our next area of penetration is Africa. We will start testing in South Africa in October, with three telcos there in the third and fourth quarter, and then move on to Southeast Asia in November, and then Latin America and Europe in 2016, and eventually in the United States by the second quarter,” Bland stated.

The company’s initial target market for its products are the telcos. In so doing, it would be easier for the company to get the mobile phone-using market instead of individually selling them at stores. “The reason is that we've done studies around the world and we see telcos lose a percentage of their subscribers due to poor signal quality and they leave the network because of that,” he said.

But the company promised that their plug and play device that could enhance network coverage will be affordable and accessible to all consumers.

“We have a technology solution that never has been done before and has revolutionised the way telcos build out their networks and provide this much-needed, last-mile connectivity solution. What we do is make this affordable for telco firms and their consumers, make it easy to install, which is just really plug and play,” he explained.

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