After receiving thousands of hits on their sexy advertisement for a Gold Coast property in February, NEO Property has done it again with its latest promo video. The short film for 15 Queen Anne Court still features Australian real estate agents Ian Adams and Adrian Jenkins and once again stars the scantily clad Elle Polson.

While Neo Property has come under fire for its nonconformist approach in property marketing, these ads have been receiving thousands of hits from all over the world, which is pretty unheard of for a real estate commercial.

Within a couple of days of the 19 Binda Place ad being posted, the agents were flooded with calls from around the world. The video originally sent to only 100 clients shot through 30,000 views as it went viral on the internet.

Mr Adams said it was “unashamedly sexy and fun” and all done “tongue-in-cheek” but it was a serious indication of the need for innovation in property sales.

“This industry takes itself too seriously sometimes. In the current market, we need to be making a point of difference and the traditional marketing tools just aren’t enough anymore,” he said.