5 Reasons Why An Amateur Video Goes Viral

A number of social media users have gained worldwide recognition because of how their amateur videos have gone viral in just a few days. You may be wondering what elements make these beginner videos highly popular and spread quickly on the internet.

Here are five reasons why an amateur video goes viral even without the special effects and professional graphic enhancements.

1. Relatability

A study conducted at Kansas State University found that relatability is an essential element that successful amateur videos have. Viewers can comfortably watch and relate with amateur video-makers because they are real life and ordinary people. The videos made show the same emotions and limits that viewers have so they easily support these more.

2. Media popularity

Many amateur videos also feature popular scenes or memorable parts from popular TV shows and films. Viewers can easily recognise the message and details by simply watching parodies and reviewing famous clips from some of their favorite shows.

3. Entertainment

Many amateur videos were made to entertain the video-maker himself and not to try to gain online fame. Because of the realism and true feelings evoked in the video, viewers can see the genuineness of scenes. Certain scenes become entertaining and funny because viewers know it actually happened and not merely set up.

4. Emotional engagement

A study conducted at the University of Pittsburgh and University of North Carolina at Chapel Hill concluded that emotional engagement was an important factor that causes an amateur video to go viral. People can easily relate to the presentations and statements made by others who are just like them. They can deal with the emotions easily because they know that the video-maker is just like any ordinary person, full of emotions and going through the same challenges.

5. Cause

Some amateur videos are made to support a cause or raise funds to help another suffering individual. People are more likely to support and spread these because they understand the trials and limits of common people. Amateur videos generally appear more real and feature real experiences, compared to Hollywood shows.

Amateur videos continue to grow viral because of the genuineness of the scenes and emotions shown. The viral effect is also the reason why beginners will continue making them.

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