Contemporary heavy hitters Kanye West, Adele and Katy Perry lead the nominations race for this year's most exciting awards show, the MTV Video Music Awards.

British singing sensation Adele nabbed 7 MTV VMA's nominations with just one single from her record-breaking album "21", including the Video of the Year, Best Pop Video, Best Female Video, Best Art Direction and Best Editing awards. Tied with Adele is rapper Kanye West, bagging 7 nominations including Best Collaboration, Best Hip Hop Artist and Best Special Effects for his video "Power". Katy Perry is up for Best Collaboration and Best Editing for her video E.T., while also hoping to win Best Cinematography for her video "Teenage Dream".

Last year's big hopeful Lady Gaga, who previously nabbed 13 nominations, is only up for 3 awards this year. Up for Best New Artist is rapper Whiz Kalifa, Kreashaywn, Tyler the Creator, Foster the People and Big Sean. Justin Bieber, Eminem, Cee-Lo Green, Bruno Mars and Kanye West are against each other for the Best Male Video award.

The 2011 MTV VMA's will be aired on August 28, 9pm local time.

Here's the full list of MTV Video Music Awards 2011 nominees:

Video Of The Year:

Adele - Rolling In The Deep

Bestie Boys - Make Some Noise

Bruno Mars - Grenade

Katy Perry - Firework

Tyler, The Creator - Yonkers

Best Pop Video:

Adele - Rolling In The Deep

Britney Spears - Till The World Ends

Bruno Mars - Grenade

Katy Perry - Last Friday Night

Pitbull f/ Ne-Yo, Nayer, and Afrojack - Give Me Everything

Best Female Video:

Adele - Rolling In The Deep

Beyonce - Run The World (Girls)

Katy Perry - Firework

Lady Gaga - Born This Way

Nicki Minaj - Super Bass

Best Rock Video:

Cage The Elephant - Shake Me Down

Foo Fighters - Walk

Foster The People - Pumped Up Kicks

Mumford & Sons - The Cave

The Black Keys - Howlin' For You

Best Hip-Hop Artist:

Chris Brown - Look At Me Now

Kanye West f/ Rihanna and Kid Cudi - All Of The Lights

Lil Wayne - 6 Foot 7 Foot

Lupe Fiasco - The Show Goes on

Nicki Minaj - Super Bass

Best New Artist:

Big Sean

Foster The People

Kreashaywn

Tyler The Creator

Wiz Khalifa

Best Male Video:

Bruno Mars - Grenade

Cee-Lo - Fuck You

Eminem - Love The Way You Lie

Justin Bieber - You Smile

Kanye West - All Of The Lights

Best Collaboration:

Chris Brown f/ Lil Wayne and Busta Rhymes - Look At Me Now

Kanye West f/ Rihanna and Kid Cudi - All Of The Lights

Katy Perry f/ Kanye West - E.T

Nicki Minaj f/ Drake - Moment 4 Life

Pitbull f/ Ne-Yo, Nayer, and Afrojack - Give Me Everything

Best Art Direction:

Adele - Rolling In The Deep

Death Cab For Cutie - You Are A Tourist

Kanye West f/ Dwele - Power

Katy Perry f/ Kanye West - E.T

Lady Gaga - Judas

Best Choreography:

Beyoncé - Run The World (Girls)

Britney Spears - Till The World Ends

Bruno Mars - The Lazy Song

Lady Gaga- Judas

LMFAO f/ Lauren Bennett & Goon - Party Rock Anthem

Best Cinematography:

Thirty Seconds To Mars - Hurricane

Adele - Rolling In The Deep

Beyoncé - Run The World (Girls)

Eminem f/ Rihanna - Love The Way You Lie

Katy Perry - Teenage Dream

Best Direction:

Thirty Seconds To Mars - Hurricane

Adele - Rolling In The Deep

Beastie Boys - Make Some Noise

Eminem f/ Rihanna - Love The Way You Lie

Katy Perry f/ Kanye West - E.T

Best Editing:

Thirty Seconds To Mars - Hurricane

Adele - Rolling In The Deep

Katy Perry f/ Kanye West - E.T

Manchester Orchestra - Simple Math

Kanye West f/ Rihanna and Kid Cudi - All Of The Lights

Best Special Effects:

Chromeo - Dont Turn The Lights On

Katy Perry f/ Kanye West - E.T

Kanye West f/ Dwele - Power

Manchester Orchestra - Simple Math

Linkin Park - Waiting For The End