The iPhone 5 is so beautifully crafted, Display Search analyst Shawn Lee said in a recent blog, that one can't help to wonder how Apple engineers were able to pack together powerful features and functions in a slim brick.

Apple co-founder Steve Jobs firmly believed that for tech products, global consumers give premium to the wow factor - the look will chiefly determine a gadget's ability to lure millions of buys.

That principle has been obviously applied to the fullest in manufacturing the new iPhone edition, Mr Lee noted in his blog.

"Apple used more advanced technologies and components to achieve the goals of high performance and power consumption," he declared.

Effectively, Apple has again set the pace for the smartphone industry, with its new product proving that deliberate and careful integration of separate components - all produced by high calibre manufacturers - will lead to higher levels of performance.

"The iPhone 5 shows that thinness, power efficiency, and advanced performance can coexist if the brand has very strong design capability and is partnered with top-tier component vendors," Mr Lee wrote in his blog.

What the company has unveiled, he added, will be the new standard that competing brands will be obliged to follow and exceed in the periods that will follow.

In iPhone 5, Apple has successfully reached its target of deploying more power and connectivity with the handset by using the customised A6 processor and creating a bit more room to accommodate LTE, which in turn widened the connectivity options of the new gadget, Mr Lee observed.

The result: optimal performance and efficient power consumption, which clearly are the "objectives that other brands want to achieve in 2013."

He forecasted that upcoming handsets will focus on thinner casings that would be punctuated by HD image and video renderings, optimal CPU and GPU performances and efficient use of the latest cellular technology in LTE, which would ensure that power juice will continue to flow in reasonable amount of time in a single day.

In rolling out the iPhone 5, Apple, Mr Lee said, raised "the bar for smartphone design."

He also predicted that for competing phone makers to attract the same premium partnership that were lavished by major telcos around the world to Apple, they should at least equal the engineering ingenuities that were displayed in full glory by the tech giant though the iPhone 5.