Samsung has officially rolled out the new Galaxy Pop, a quad-core Android handset that is exclusive for now to the South Korean market.

When unveiled earlier this year, Samsung stressed that the new smartphone is geared up for the vibrant youth market and that goal remains the main thrust of the Galaxy Pop's commercial release.

The tech giant is selling the mobile phone in lively Orange, immediately an eye-catcher, joining the first announced colour variants of White and Gray.

While endeavoring to become an eye-candy, the Galaxy Pop packs enough power under the hood, squeezing its energy from a definite powerhouse Exynos CPU that steam rolls to top speed of 1.4GHz.

This is a JellyBean 4.1.2 gadget that serves the pleasure of its owners and foremost of the attractions are the immersive screen rendering power of Super AMOLED on a 4.65-inch Full HD display.

The remaining specs are more than decent for a handset that is designed for use of young owners: a camera mix of 8MP on main and 2MP on front, 8GB or 16GB of internal memory and superfast wireless broadband connectivity via the 4G/LTE radio signal.

Take note too that the Galaxy Pop benefits from Samsung's Project Butter and Android's Google Now so expect to get the Premium Suite mainstays such as Smart Stay and S-Beam in case the handset makes it to Australian shore - a prospect that remains a question to date.

One notable feature of the phone, according to PhoneArena, is the PopUp Play, which "lets you move around a video anywhere on the screen while you multitask."

And for the TV buff, know that the Galaxy Pop can also be your portable device your favourite programs on the tube.

No word yet from Samsung if the device will be shipped outside of Korea in the near future but for those willing to import the Galaxy Pop, TechnoBuffalo estimates that the cost will roughly start at around $650, about the same price level that the budget iPhone edition will retail.