A man uses his mobile phone outside an Australia and New Zealand bank branch in central Sydney August 16, 2013.
A man uses his mobile phone outside an Australia and New Zealand bank branch in central Sydney August 16, 2013. REUTERS/Daniel Munoz

ANZ Bank in New Zealand has unveiled four “GAYTMs” to promote diversity and pride for the country’s LGBT community. The colourful ATMs in ANZ’s Auckland and Wellington branches are customised and decorated with rhinestones.

The ANZ staff who were there for the launch of the GAYTMs were dressed as drag queens, reports Stuff. The bank’s cash machines, which also served as art installations for New Zealand’s gay pride celebrations, marked ANZ’s accreditation into the Rainbow Tick program. Auckland will be celebrating its Pride Festival throughout the month while Wellington’s Out In The Park will be held on Feb. 14.

People who used the GAYTMs were welcomed with LGBT-friendly messages on the screens as receipts printed “out and proud” statements. The proceeds generated from the use of non-ANZ cards in GAYTMs will be given to a counselling service for people coping with gender and sexuality issues known as OUTline.

New Zealanders can also win free tickets to the Sydney Mardi Gras by posting glamorous photos and videos using the hashtag #GAYTMNZ as part of the bank’s social media campaign. According to ANZ chief financial officer Antonia Watson, the campaign seeks to encourage staff to be free to be themselves at work.

Conrad Johnson, a computer programmer working for ANZ, was one of the staff that dressed up as drag queen versions of themselves. He believes ANZ not only has a fun campaign but a serious message, too.

ANZ New Zealand replicated the campaign of ANZ Australia who was the first to introduce GAYTMs in 2014 in celebration of the Sydney Mardi Gras. Watson said the campaign brought “good business sense” to the bank since ANZ has a diverse group of employees and customers.

Michael Stevens, program director of Rainbow Tick, said ANZ was given a special commendation for its programs with transgender staff. ANZ’s regional manager in Wellington, Andrew Newbery, said the bank was supportive of promoting an environment where diversity was welcomed.

The four GAYTMs will be accessible to the public throughout February. Mark Hand, chair of ANZ Australia Diversity Council, told Sunshine Daily in 2014 that the machines are aimed to encourage a culture where everyone will feel comfortable.

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