Apple CEO Tim Cook sees the end of personal computers, not impressed with Microsoft Surface Book
Apple's Chief Executive Officer Tim Cook recently divulged his mission to take over office PC. The CEO was also quick to point out that what is considered Microsoft's most interesting product yet is not that good.
In an exclusive interview with The Telegraph, Tim Cook opened up about his thoughts on personal computers and a new possible venture in health. According to the CEO, time may be running out for traditional computers as tablets like iPad Pros may be in line as their replacement.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” Cook said.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones," the executive added.
Cook pointed out two markets that the 12.9-inch tablet can target. The first are the creatives who can sketch right on the device. The second are movie and music consumers, as Apple's iPad Pro boasts power sound system and speakers, and the device seems to pulsate when music or video is played.
Cook also remains confident about Apple’s other products. He expects the sales of the Apple Watch to set new record this quarter. Cook hinted that Apple may have more plans in the healthcare sector, although he does not agree that their watch should be regulated or licenced under the government.
Nonetheless, Cook's thoughts do not end with the iPad and Apple products alone. He also recently shared his views on Microsoft's new product. He said that Microsoft's Surface Book is trying too hard. According to The Verge, Apple clarified that Cook thinks the laptop is somewhat diluted. He argued that combining all sorts of things into one will not entirely be pleasing to the user.
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