In September 10, 2013, Apple launched its most "forward-thinking smartphone in the world" - the iPhone 5s.

"iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand. iPhone 5s sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger," as told by Philip Schiller, Apple's senior vice president of Worldwide Marketing.

There had been so many clamours for the gold variant of the iPhone 5s.

Iit will be amusing to know that Apple's gold iPhone 5s had been subject to internal joke among Apple employees during its development stage.

According to tweet from NYT's Nick Bilton, Apple gold iPhone 5s was referred to as "The Kardashian Phone".

A source at Apple told me while they were making the gold iPhone it was referred to internally as "The Kardashian Phone."

— Nick Bilton (@nickbilton) October 18, 2013

Inside sources offered no "big deal" explanation to the inside joke saying it was just that, an inside joke.

Kim Kardashian, of course, was famous or infamous for her "fetish" with gold iPhones. Her iPhone 5 was actually coated with gold even before Apple launched its champagne coloured devices.

Meanwhile, just within days of the iPhone 5s launch, devices were already out of stock and all orders were listed to be available to ship in October, with no confirmation of the iPhone 5s gold at all.

But a new hope springs from those waiting for the gold iPhone 5s as The New Yorker runs a print ad on the back of its week's issue featuring the Touch ID home button of the new gold iPhone 5s - as the log line goes Your finger is the password.

The print ad highlighted that Touch ID. Only on iPhone 5s.

As how Apple put it, Touch ID is "an innovative way to simply and securely unlock your iPhone with just the touch of a finger. Built into the home button, Touch ID uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of your fingerprint and intelligently analyse it to provide accurate readings from any angle."

Entertainment Weekly, Sports Illustrated and Rolling Stone ran the same print ad with different service providers as partners.