Apple Inc. Launches ‘Life on iPad’ Web Site – a Fresh Take on Owning an iPad
Apple Inc. launches a mini web site, "Life on iPad", which takes owning an iPad to a whole new level.
The "Life on iPad" Web site features six diverse stories of group of athletes, doctors and dancers who all used their iPads in unique and inspiring ways.
The six stories were about Siemens Energy-Wind Service, champion speed skater Bridie Farrell, Palmaz Vineyards, Riviera Racing Team owner and driver Mark Post, Broadway director and choreographer Jeff Whiting, and Dr. Itaru Endo, director of digestive surgery and liver transplantation for Yokohoma City University.
The Web site's logline said it all:
"We designed iPad to be the best tool for all the things you do. But we never imagined where you'd end up taking it. Here are just a few stories."
These six moving stories were presented through vignettes which documented how owning an iPad made their everyday lives inspirational.
Siemens Energy-Wind Service showed how they provided their technicians with iPads to make attending to, maintaining and repairing massive windmills more convenient and efficient. Before iPads, its employees carry thick binders with "over a thousand pages" of reports and documents with them in the field. The iPad also made the employees to easily take photos and communicate even when deployed to remote locations.
In the story titled "Finding the extra edge", speedskater Bridie Farrell used iOS app Dartfish Express to keep an eye on her workout sessions. With iOS app Dartfish Express Farrell and her training team find ease reviewing her progression without having to carry around bulk of gears.
The story of Dr Itaru Endo, director of Digestive Surgery and Liver Transplantation at Yokohama City University, showed how through an iPad surgeons are better equipped to operate on their patients.
Mr Endo had developed an app which displays interactive patient data during live surgeries. The app provides real-time patient data to help doctors employ the safest procedures possible.
"The visualization of liver blood vessels puts surgeons at ease, and it helps to ensure that the right incisions are made at the right time" Mr Endo explained.
Parts of these stories were already previewed during Apple Inc.'s iPad event when the iPad Air and iPad mini with Retina display were launched.