Rumours continue to surface about the Apple iWatch, with launch of the Galaxy Gear from Samsung. Apple fans can't wait for the device to launch and be compared to the ones already in the market.

New rumours about the iWatch suggests that Apple may be the first to use the flexible OLED display on the device, there were rumours that Samsung could use it on the Galaxy Gear, but evidently dropped the idea.

Smart watches today are being offered along with a premium smartphone or tablet, Sony for example offers the SmartWatch 2 along with the Xperia Z1 and Samsung offers the Galaxy Gear smart watch as a companion device to the Galaxy Note 3.

Apple has two choices, either it can offer the iWatch as a standalone, with its own sim card or allow the device to connect to the upcoming iPhone 6 or iPad 5 through Wi-Fi, without a sim of its own.

Analysts expect that the iWatch could be a big hit if it is offered as a companion device to the iPhone 6 or the iPad 5. The major factor, according to analysts, will be the seamless interactivity between the devices.

Another expectation analysts have is for the iWatch to be able to run some of the apps available on the iOS platform. This, according to analysts, will be Apple's biggest challenge. Apps particularly related to health, fitness and physical training would be expected on the device.

Samsung worked around this problem by offering a whole set of apps including health apps, separately on the Galaxy Gear smart watch. Can Apple afford to follow a similar strategy? Or will it dazzle the market by offering the same apps on the iWatch as available on the iPhone 6 or iPad 5 at the launch.

There is still no hard evidence that Apple is working on an iWatch. There haven't been any "leaks" to suggest that the product is under production. So, a launch along with the iPad 5 this October is ruled out by analysts. Click here to read the latest rumours and expectations about the upcoming iPad 5.

There is still time for the iWatch to feature alongside the iPhone 6, which is slated for release in early 2014. Will the next smartphone iteration be the first Apple phone to get a companion at the launch event?