Apple Lawsuits Could Boost Samsung Galaxy Sales
Samsung has admitted that it somewhat got free marketing boosts when giant tech firm Apple decided to throw legal hurdles its way that for months barred the South Korean company from selling its flagship products on major markets around the world, including Australia.
As Galaxy Tab smartphones and tablet computers were left waiting for deployment on Samsung storage rooms, the media attention generated by the high-profile lawsuits between the two tech titans inevitably led to curios attention on Samsung devices that Apple claims were clones of its bestselling iPhones and iPads.
For a while, courts in many countries have been swayed by Apple's arguments as the American firm won series of injunctions that ordered Samsung to hold off its planned launches of the Galaxy Tab 10.1 and its related gadgets.
Affected markets were the United States, Australia and some parts of Europe, notably Germany and France.
Samsung Australia's Tyler McGee has conceded that the legal tussle with Apple took its toll on the Samsung Galaxy product lines as they may have lost the momentum of an earlier launch going into the lucrative period of holiday sale across the globe.
McGee said that the projected loss may not be approximated at this time, noting that as earlier voiced by the Australian High Court, electronic products only enjoy short shelf life that is almost irreversible.
The company, he stressed, now focuses on delivering Galaxy products to storefronts in as much volume as possible to possibly cover for the lost months and then focus on promoting new Galaxy models that would hit the markets shortly.
On that respect, McGee admitted that Apple has been very helpful in making people around the world that Samsung gadgets at par with Apple products do exist.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," McGee told the Sydney Morning Herald.
He added that with the attention that Samsung Galaxy products have attracted, thanks to Apple, shortage of supply to meet projected demands in Australia alone will be the company's next problem.
His claim is not hallowed at all as Android-based tablets and smartphones currently dominate the Australian market with shares of up to 55 percent by the latest count.
Experts, however, are doubtful if Samsung's current popularity would lead to record sales that could eventually topple the figures previously recorded by Apple.
According to Foad Fadaghi of Telsyte, Samsung indeed forged its new devices in ways that could give Apple gadgets sufficient competition but their premium price tags could discourage consumers to plunk down the same amount of cash and forego owning iPads or iPhones.