A man holds an iPhone 6s Plus as the Apple iPhone 6s and 6s Plus go on sale at an Apple Store in Los Angeles, California September 25, 2015. REUTERS/JONATHAN ALCORN
A man holds an iPhone 6s Plus as the Apple iPhone 6s and 6s Plus go on sale at an Apple Store in Los Angeles, California September 25, 2015. Reuters/Jonathan Alcorn

Thanksgiving and Black Friday came in and left with a bang. Both set new online sales record at US$4.47 billion (AU$6.22 billion), which is an 18 per cent increase from last year. Thanksgiving particularly raked in US$1.73 billion (AU$2.41 billion) and Black Friday earned US$2.74 billion (AU$3.81 billion), with Apple leading the way over Android.

Adobe provided the latest numbers on Thanksgiving and Black Friday. According to Adobe, the number comes from the number of visits on 4,500 retail websites along with 80 per cent of all online transactions across the leading 100 retailers in the US. The company was able to gather the data through its Adobe Marketing Cloud.

According to Adobe, sales from mobile devices went up to 33.2 per cent compared to the 27 per cent of the previous year. Similar to previous periods, Apple's iOS got the upper hand over Android in mobile shopping. Other numbers include US$639 million (AU$889 million) in sales via mobile device on Thanksgiving (71 per cent came from iOS while 28 per cent came from Android). As for Black Friday, US$905 million (AU$1.259 billion) sales came through from mobile devices with 74 per cent coming from iOS and 25 per cent coming from Android.

Particularly, Adobe breaks down the numbers, revealing that iPhone users spent US$368 million (AU$512 million) while Android users spend US$180 million (AU$250.43 million). Meanwhile, iPad users spent US$302 million (AU$420.17 million) while Android tablet users spent $US50 million (AU$69.57 million). There is a discrepancy between the spending of Android and iOS users because the latter has a larger market share in the US. Furthermore, there is that underlying tendency for iOS device owners to spend more as opposed to Android owners, according to Venture Beat.

Nonetheless, Android's parent company, Google, is not always trailing. According to Barrons, Alphabet's shares surged during Thanksgiving and Black Friday closing at US$2.71 (AU$3.77) at US$771.97 (AU$1074.05). Google's sales in these two periods helped boost Alphabet's shares. Google's “same-store sales” also came in strong, even outperforming Amazon.

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