The Apple logo is pictured at a retail store in the Marina neighborhood in San Francisco, California
IN PHOTO: The Apple logo is pictured at a retail store in the Marina neighborhood in San Francisco, California April 23, 2014. REUTERS

Apple Pay is indeed earning the trust of growing number of consumers. This was based on recent estimate that was released by Mike Dudas, the co-founder of Button, a newly launched mobile payments rewards company and former Google Wallet executive. Utilizing the data from both regulatory filings and from Whole Foods CIO Jason Buechel, Dudas has estimated that Apple Pay has accounted for one percent of all transactions at Whole Foods prior to its launch three weeks ago.

For some, 1 percent will be a very poor standing, but it actually appears to be a strong number with the fact that Apple's payment service was just recently launched. Taking in to consideration that mobile payments have never made any significant mark in the percentage of the total sales of major retailers. The 1 percent figure would equal to roughly 150,000 transactions in total or merely around $ 6 million worth of goods assuming that all transactions average to $40 each. A $40 transaction happens to fill the average basket of a Whole Foods shopping trip, BGR reports.

Estimates also show that Apple will make $0.15 for every $100 worth of consumer purchases. This means that in a short span of three weeks or so the company has made $9,000 from Apple Pay transactions from just one retailer alone.

Looking back, MacRumors reported that in the 72 hours of Apple Pays availability, the tech giant saw an impressive number of credit and debit card activations that reached over a million. Apple CEO Tim Cook said in an event that the mobile payment app is the first among its kind that provides ease, security and privacy for consumers. He even personally used his own mobile phone to pay at Whole Foods after one of his speeches.

The CEO also added that retailers will find Apple Pay as the more secured option in making payments. He also guaranteed that the company will not collect important financial data from its customers.

Despite the presence of major competitors like Google Wallet and the soon to launch CurrentC plus the alleged non-support of major shops like WalMart, the CEO remains confident that the company's payment system will withstand all mentioned challenges. Considering the fact that it had an astounding one million card activations in its first few days of launch, Apple Pay definitely has all the potential to be a leading payment option for consumers.