Apple, Samsung Court Battle Heats up Anew: Why is the Korean Firm Smiling?
Apple would hate to see the new Galaxy SIII entering the U.S. market anytime soon but the maker of the smartphone, Samsung, vowed on Thursday that American consumers will surely enjoy its flagship mobile handset real soon.
The South Korean tech titan, according to Agence France Presse (AFP) hinted in a statement that following the SIII's debut in key European and Asian markets last week, the phone will become available in the United State by the end of June, notwithstanding the new objections raised by Apple Tuesday this week.
According to IDG News, Apple secured an SIII from London and careful scrutiny of the product convinced the American firm that the SII replacement was no different from its predecessor - it remains a copycat of Apple's million-selling iPhone.
Specifically, Apple cited four incidents of infringement embodied in the new Samsung smartphone, most notable of which is the user interface patents that the former claims exclusive ownership of.
In a court filing before the District Court in San Jose, California, Apple asked for an issuance of preliminary injunction, stressing that the Galaxy SIII's introduction to the lucrative U.S. market, presently the biggest in the world, would lead to irreversible damages for the company.
The new request, IDG said, was attached by Apple to an original injunction plea intended too to block the sale of Samsung's another smartphone version, the Galaxy Nexus.
Apple's office in South Korea has maintained that even with the seeming overhauls that Samsung said have been applied to the Galaxy SIII and other models under the Galaxy product lines, "it is no coincidence that Samsung's latest products look a lot like the iPhone and the iPad devices."
"This kind of blatant copying is wrong and we need to protect the Apple's intellectual property when companies steal our ideas," the company was reported by The Wall Street Journal as saying on Wednesday.
But in a statement that Samsung issued afterwards, the company said that Apple's claims were without merits and stressed that "that the US launch and sales of the Galaxy S III will proceed as planned."
"We will vigorously oppose the request and demonstrate to the court that the Galaxy S III is innovative and distinctive," Samsung said.
The latest legal tussle again highlighted the two firms' complicated relationship as fierce business rivals and partners.
Analysts said that the global smartphone market has been practically dominated by Apple and Samsung, with the latter enjoying a slight edge in the number of units sold as of the first quarter of this year.
Apple, however, is the bigger earner as its iPhone, despite carrying premium price per unit, sells in huge numbers that were too far from Samsung's total sales of smartphones, which comprised of both expensive and affordable units.
With its consistently high sales revenues that date back when iPhone and iPad were first introduced, Apple has so far amassed more than $100 billion in surplus cash but part of its success can be claimed too by Samsung, analysts noted.
Samsung, after all, has been a long-time supplier of components that Apple uses on its major product lines, which include the iPhone and the iPad.
The spar between the two giants is not seen by experts to end soon but a report by The Korea Times yesterday has suggested that Samsung appears to benefit more on the prolonged legal showdown.
Citing unnamed sources, the publication argued that the Korean firm, in reality, secretly relishes the free and inarguably effective publicity that the lawsuits have brought to Samsung, which in part transformed the brand as one of the more recognizable global brands.
And the Asian company has no one to thank but Apple, which initiated all the legal proceedings.