Apple adds another attraction to its expanding tablet menu, this time by generously increasing the built-in storage capacity of the tech giant's latest iPad model. No, this is not the highly speculated iPad 5 but analysts offered we can very well call it as the iPad Pro.

Coming from Philip Schiller, Apple's chief global marketing executive, "with twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs."

Indeed the new iPad is now hulking with a capacious 128GB internal memory that is more than willing to take in what users need to lug along, whether they're performing tasks or simply having fun.

And to overemphasize Apple's aim to further convince business sectors the world over that iPad is able to deliver maximum productivity potential, the U.S. firm defines the core use of the refreshed iPad 4.

"Companies regularly utilising large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad," The Australian reported Apple as saying in a statement on Wednesday.

The storage upgrade, however, comes with a steep price. Down under, the new iPad will retail $869 for the Wi-Fi model only but Aussies opting for cellular connectivity will have to shell out more cash. The price tag for that serving is $1009.

Apple has indicated that its new slate flavour will rollout in the United States first, starting on February 5. No word yet on when Australia will get a taste of the 128GB iPad but Apple seems upbeat that this side of the world will not wait too long.

Per Apple, some 120 million iPads are currently in circulation and the company, of course, is gunning to increase that and maintain its market leadership.

Now the question begs: Is there a market for this new iPad considering the emergence of cloud computing, in which extra storage is made available users without actually stretching a device's disk memory?

Apple's latest move makes sense, according to TechCrunch, adding that with the memory tweak the iPad is better equipped to neutralise attempts by the PC sector to regain the territories it lost to tablet computers.

This particular iPad is more raring to battle it out with the existing and upcoming Windows 8 tablets or the recently unveiled Surface Pro. Apple remains the leader in the tablet sector but it appears the company is not leaving anything to chance.