Apple Watch can bring in 12 million sales but some believe it is a stalled platform

There is an ongoing debate on whether the Apple Watch is indeed a success or a flop. Some believe that the Apple Watch can be an important factor for Apple's growth while others argue that it is not "there" yet and it feels a stalled platform.

Black Friday may be a good indicator for Apple's future, according to analysts. After analysing data from Apple retail stores, Apple Watch predictions can be doubled, said analyst Daniel Ives of banking firm FBR & Co. He has doubled his initial forecast of US$6 million (AU$8.21 million) in sales to US$12 million (AU$16.42 million), according to Apple Insider.

"We continue to view the Apple Watch as a potential door opener for wearable technology across the board, as this next paradigm shift is likely set to take place across the consumer/enterprise landscape," wrote Ives in his note to investors

“The longer-term consumer adoption curve for the Apple Watch remains a major ‘hot button’ question among tech investors, as broad customer demand is yet to be seen, and as Apple enters a major ‘prove me’ period during the holiday season,” the analyst added.

Apple has not yet provided the exact sales figures for the Apple Watch. The company cited competitive reasons for choosing to remain mum on the matter. Nonetheless, it did claim that sales of the product are seeing an uptick. There are also the financial filings to consider that appears to have reached at least US$1.7 billion (AU$2.33 billion) within the initial five months.

However, some still feel that the Apple Watch has yet to prove itself to be an actual game changer.

"I don’t think I’m being lazy. I’ve searched for new and compelling new uses of the device, but they are nowhere to be found," wrote Dan Frommer in his review. The Apple Watch is still far from the dawn of the iPhone app revolution back in 2008. Apple has to reconcile offering the Apple Watch in a new way that supports its high-level concept, according to Frommer.

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