It may not have been one of the main topics discussed at the recent Apple’s Worldwide Developers Conference, or WWDC, but Tech Times has reported that there is a high possibility that the next version of Safari will come with a default ad-blocker. Online advertisers are now worried that this new feature might have negative effects on the Internet advertising industry.

Advertisers are already struggling to find a consistent lucrative source of marketing revenue as it is that Apple’s decision to block ads will certainly become a hindrance. After all, Safari is slowly, but surely, becoming more popular by the minute due to the consistent rise of the iPhone.

Such decision will have major effects on certain websites, such as Facebook and Google, which mainly make money from online advertisers. With Safari’s new ad-blocking feature, it will automatically run a certain type of software that will immediately block ads on majority of today’s websites.

It is assumed that Apple may have gotten to this decision after it was determined that 70 percent of tech users used ad-blocking software in 2013 – 41 percent of which were in the 18 to 29 demographic.

Tech users will be delighted to know that they can now enjoy their technology and the Internet without the intrusive ads that keep popping out on their display. That said, if online advertisers want to continue reaching out to the masses without compelling the users to make use of ad-blocking software, they will have to figure out other ways that are more subtle.

“Consumers have shown that they only want ads and extensions they really are interested in and not sent to them out of context,” Tim Bajarin, an analyst at Creative Strategies, told USA Today. “They play a role in the overall tech ecosystem. So, Apple needs to make it easy for people to opt in or opt out. Apple is mainly responding to the demands of consumers who only want things they really care about.”

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