Aussie Triple J Network Now Manages Dig Music: Targets Mid-Aged Listeners
The Triple J network in Australia currently manages Dig Music digital station targeting listeners over 30. It will be re-launched in April 2014 after 6 months of consultation from the audience and music industry insiders on how to improve it better than before.
Triple J seeks to improve their offerings for Dig Music. The network is even asking listeners on their suggestions how to improve the station's shows, especially the choice of music for the audience.
Because it is a digital station, Dig Music can be accessed through mobile phones using the ABC radio app. It can also be accessed online by visting its Web site at digmusic.net.au, and the radio-channels platform for digital TV in Australia.
The station will play a lot of local Aussie music like songs from Missy Higgins, Sarah Blasko, Paul Dempsey, Jen Cloher, Machine Translations, The Cactus Channel and Clare Bowditch. It will also feature international artists like The National, Janelle Monae, Goldfrapp, Jamie Lidell, Amanda Palmer, Billy Bragg and Moby.
What's great about Triple J's new Dig music station is that it will continue to showcase the newest hits but will also play songs from the past. It will help listeners to discover new music and revisit old memories brought about by the songs that they grew up with.
The artists featured in the station will also share some of their all-time favorite music and the current music they love.
Funded by the Australian government, Triple J is known for discovering new music and introducing them to listeners, especially the Aussies under the Australian Broadcasting Corporation.
Dig Music will celebrate its 10th anniversary in 2013. In an announcement of the arrangement between Triple J and Dig Music, it noted that the collaboration will be beneficial to both parties. It will take advantage of Triple J's experience in the music industry and combine it with Dig Music station's vast music archives.
It looks like the future is bright for both Triple J network and Dig Music, not only in Australia but also worldwide. Music fans will definitely tune in for more.