Self-employment is fast-emerging as a more popular alternative for Australian workers at this time as the new list of the country's top employers also yielded a trend which shows that seven out of 10 workers would not think twice in ditching their current employment for a new placement.

Conducted by Insync/RedBalloon, the survey polled 2900 respondents and found that most Australian workers would love to work for a new company and possibly for tech firms which topped the list of preferred workplace.

Google, Apple, Microsoft and eBay dominated the survey preference owing mostly to the perception that these companies provide for more employment freedom, which also gave hint to smaller companies that they are worth emulating.

Insync chief executive James Garriock said on Friday that the survey pointed to the fact that many Australian workers are monitoring the policies and culture in place on prominent firms, especially the popular tech companies.

Mr Garriock also noted that self-employment has been emerging as a popular choice for many Australians though he clarified that only fraction of those who are currently elf-employed regarded their present work status as plum employment catch.

He said that this could be explained by the prospect of working on longer hours when self-employed as he stressed that the bottom line is "that self-employed people need to truly love what they are doing, because you don't mind doing it if you work seven days a week. It truly is a lot of hard work."

The Insync/RedBalloon survey showed that employees' topmost consideration in picking their preferred companies was brand reputation with up to 41 percent affirming its importance while 39 percent of those polled gave premium to company culture.

About 28 percent cited that having a considerable balance in their work-life environment is their foremost concern while a surprisingly moderate level of 27 percent counted attractive paycheques as driving force for them to shift employment.

Mr Garriock added that workers also seek opportunities for innovation and social interaction in determining their employment preference while others highlighted their concerns on the products and services being offered by the companies that they would love to work for.

The survey said that about eleven percent of those polled gave indications that the chance of working for a particular chief executive could actually prompt them to resign from their present job and follow that company boss.

The Insync/RedBalloon survey listed giant tech firm Google as the most popular choice preferred by Australian employees, which is then followed by Virgin, Apple, Qantas, The Walt Disney Company, OMD, Sydney Water, Getaway, Coca-Cola, Microsoft, Vodafone, the Commonwealth Bank and Lonely Planet.