A new service by Australia Post will send more Australian baby formula overseas, especially China. Reports have confirmed that Australia Post is working closely with infant and toddler formula maker AUTILI to offer products in a “retail bundled offer” that will help customers to send products to China. The trial will be tested at select Melbourne stores - Janefield Drive Bundoora, East Bundoora, Box Hill South, Franklin St Melbourne and Box Hill Central. Depending on the demand, Australia Post will expand its services.

“The Chinese market is very attractive to Australian businesses looking to grow their revenue and international presence. As Australia’s leading eCommerce provider we are proud to help Australian businesses target this market,” said a statement by Australia Post, reports Herald Sun.

The statement also mentioned that the Australia Post Group has joined hands with Homart Pharmaceuticals for a retail bundled offer that will be available in Post Offices. The tie-up will assist consumers in easily accessing Australia made baby formula and powdered milk.

It also pointed out that in a bid to support growth of Australian retailers in global as well as local ecommerce markets, the Group will help the retailers sell products overseas. The Group has also partnered with Alibaba Group so that products can be sold directly to Chinese customers via Tmall.

However, mothers of toddlers in Australia are definitely not happy with the fact that a lot of baby formula brands have gone off the shelves from Australian supermarkets. Some of the brands are selling online on local and foreign websites with prices as high as $150 a tin. Many chains have restricted buyers from purchasing in bulk.

There has been an outcry over why Australian baby formulas are being exported to China when there is so much demand in Australia itself. People have even urged the Federal Government to impose restrictions on shipping toddler formula overseas.

However, according to SBS, health authorities in Australia and overseas have publicly announced that toddler formulas are unnecessary and only an advertising hype.

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