Australian e-commerce Site Getprice Is Set To Merge With PricePanda
Leading price comparison site PricePanda, a subsidiary of Rocket Internet, and Sydney-based Getprice have announced their decision to merge. They are set to create a new network across the Asia Pacific region, under Next Commerce’s banner. However, both companies will continue to operate as separate entities in their respective areas.
Getprice, a popular online comparison-shopping site in Australia was founded in 2005. PricePanda was founded in 2012 and currently operates in countries such as Argentina, Colombia, Indonesia, India, Malaysia, Mexico, Singapore and the Philippines. With over 3 million visitors every month, Getprice has offices in Sydney, Melbourne and Tel Aviv.
Both firms are expected to put their best into the new group, to create market-leading network for both parties. Getprice’s credentials include a sophisticated technology platform, developed for over the past 10 years, while PricePanda’s knows the emerging markets in and out.
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PricePanda offers a transparent overview of prices for the latest gadgets and other products, plus it carries professional reviews for the listed products. Getprice lists more than 2.5 million products from over 1,300 retailers nationwide.
“Given the tremendous opportunities in the large and rapidly growing Asia Pacific market, we are excited to capitalise on the combined expertise that will enable us to pursue new initiatives in mobile, media, and launching new products and services in the region,” said PricePanda managing director Philip Wegener. “We are convinced of the strategic benefits of this alliance, forming a strong market leader with an impressive track record both in technology and operations,” he added.
Jared Oken, a director and co-founder of Getprice will be the new CEO of Next Commerce.
“This merger with PricePanda lifts the growth potential of both our businesses to a completely new level,” said Oken. “Together we will focus on both extending our lead in the Australian market as well as rapid growth in South-East Asia and other emerging markets, including significant investment in scaling our operations team in Manila and our regional sales team,” he added.
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