Australian farmers are not happy with what's happening and they are taking it out. More and more farmers are turning to social media to aid their cause. Just as corporations use social media for their promotions, Australian farmers are learning their value in terms of defending their livelihood and challenging their opponents.

They are not backing down. According to ABC, a number of Twitter handles like @agintegrity, @missbrahman, @_hadagutful, @AlwaysACowboy, @rftte and @milkmaidmarian among others are examples of how farmers are growing more aware of the value of social media and other online platforms.

These people are all across the country but they are pushing for one goal: to move farming out of adversity. And they are learning how to make sure people know it. These people mostly came from agri-business. As their bread and butter, Australian farmers decided to tell their story in their own way.

Suffice to say, their opponents and private counterparts are the primary reason for the increasing number of farmers taking out their story through social media platforms. They are as equally determined to meet these people head to head.

Throughout the years, social media has become an influential tool for people who otherwise have not as much resources to pull to make their voices heard. Advocacies have gained great ground as they reach to the average individual for a cause. People are more likely to support those they can relate with. No better way than to extend for help of those within the same circle.

Live footages of cruelty to animals have forced authorities to shut down live exports and other manufacturing institutions. Pictures and videos of unhygienic production sites have also forced companies to be more careful about their sanitation and services.

When beef producers from the Northern part of Australia were encouraged to tell their side of the story did people believe that export ban is hugely affecting business. Despite the almost by accident nature of understanding the value of social media for agricultural business and similar fields did these farmers finally began to embrace the most powerful tool they can have today.

There is a new rising movement - Agvocacy.