The Australian Labor Party ran the first electoral campaign on Sunday night, even ahead of Prime Minister Kevin Rudd announcing a new date for the federal election.

The 30-second advert featured Mr Rudd seeking an end to negative politics as well as flagging up education, broadband, healthcare, job security and the economy as the areas that the Labor Party will focus on.

Sporting a purple tie, suit and glasses, Mr Rudd said, "I believe all Australians are sick and tired of negative politics. I believe people want all of us to raise the standards. What I care about is whether your kids are getting better schools. Whether people in the city and country have the same access to fast broadband."

"Whether your local hospital has a decent emergency department. Whether you have a strong economy and job security. And for both sides of politics to have a positive plan for our country's future."

The ad is seen as a response of the party to two Liberal Party ads on the Labor chaos following the leadership spill. The first YouTube video from the Opposition has more than 87,000 hits.

The second advert made fun of Julie Collins, a new Rudd minister, who fumbled in her media interview. The ad has more than 44,000 his.

Liberal Party federal director Brian Loughnane had hinted there would be more attack ads from the Coalition.

However, just minutes after the 30-second advert came out, two parodies of the Labor ad came out.

The first used the same video but covered the audio with lyrics from the song I Believe I Can Fly, to place doubt on the believability of Mr Rudd's promises.

The second used the character of movie hero James Bond, replacing him with Kevin Bond, an obvious reference to the PM, and altered the title of Bond's popular move with Kevin 007 - The Man With the Gold Jaw.