Australian men spend more time watching videos online than women. This is according to comScore's October 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service.

The report also found that nearly 80 per cent of Australia's Internet population viewed video online in October, with an average viewer watching nearly 8 hours of video during the month.

A demographic analysis of video viewers in Australia revealed that males and females comprise nearly an equal percentage of overall video viewers, but males spend a significantly longer amount of time viewing online video than females.

On average, males watched just over 10 hours of online video in October, while females averaged 5.2 hours. Australian males also consumed a higher number of videos on average at 113 videos per viewer, as compared to females at 72 videos per viewer.

For both males and females, the 15-24 and 25-34 age segments were the most-engaged demographic groups. The 15-24 age segment for both genders was responsible for consuming the most videos on average (155 videos per viewer for males, 89 videos per viewer for females), while the 25-34 year-old segment spent the most time viewing video (nearly 13 hours for males, 6.8 hours for females).