Bacon
Bacon is fried up in a pan in a kitchen in this photo illustration in Golden, Colorado, October 26, 2015. Reuters/Rick Wilking

An Australian meat shop owner sparked rage because of sign he posted outside his store in New South Wales. The claim, if true, would perhaps be music to the ears of parents worried that their kids would join ISIS and become jihadists.

The sign reads: “Eating two strips of Rapley’s award-winning bacon for breakfast reduces your chance of being a suicide bomber by 100%. A passerby saw the sign, took a photo and posted it on social media. The sign has become viral, reports Dailystar.

Rapley Bacon
Rapley’s marketing ploy worked because sales of his bacon jumped that his shop is almost out of stock of the breakfast favourite. Facebook

Since then, Jeff Rapley, owner of Rapley’s Midtown Quality Meats, has removed the sign and apologised. Even before the photo became viral Rapley had taken it down because of the complaint of a local resident.

Rapley stresses that since he did not cite a specific religion in the sign, it was not racist. He also points out that his shop assistant is a Muslim, the faith of many ISIS member, some of whom are suicide bombers.

Bacon is made of pork, and Islam as well as Judaism prohibits its followers from eating pork, including bacon. His sign, in other words, hint that by eating bacon, a person would not be a follower of Islam religion which is the faith of ISIS fighters.

While he harvested some negative comments, Rapley’s marketing ploy worked because sales of his bacon jumped that his shop is almost out of stock of the breakfast favourite, reports The Independent. One possibility why he made the sign is that because of recent World Health Organisation report linking processed meat to colon cancer, bacon sales could have gone down.