Australia's fresh coffee beans experienced the most robust off-trade current value growth of 7% in 2009, a new study showed.

With the economic recession, many consumers had to cut back on numerous forms of indulgences such as fine dining or a vacation getaway. As opposed to such costly indulgences, having a wonderfully brewed of coffee is an affordable way to pamper oneself. Therefore, consumers demonstrated an increasing willingness to purchase fresh coffee beans in 2009.

The Coffee in Australia report provides a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009. It also identifies the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.