Banana growers calls on retailers to lower price of fruit
The Australian Banana Growers' Council (ABGC) called on retailers to ensure consumers reap the benefits of an abundance of bananas from major production areas by cutting off price.
Chief Executive Officer Jonathan Eccles said consumers are not being given the benefits of cheaper prices at a retail level.
Elces said: "Wholesale prices have been consistently low for several months and are often below $1 per kilogram."
"Furthermore, growers are keen to see consumers taste the benefits of these low wholesale prices as well as excellent quality fruit."
Eccles said that the trend of high retail prices continued because banana growers need to ensure their bananas are sold.
"With more than 80 per cent of bananas being produced in Far North Queensland, spring is the best time for 'good looking' fruit... "It is only right that consumers are rewarded with prices reflecting the quantity of fruit on the market.".
"Retail prices in most outlets currently range from $2 to $3.50 per kg. It is disappointing that some retailers are not passing on these low wholesale prices to consumers, as this is also not keeping the balance of supply and demand consistent."
Ironically, growers are not reaping the benefit of abundant harvest because of steep prices in the market.
"Growers continue to send more than 500,000 cartons to market every week but consumers are still paying the higher retail price, so there is no possibility for the market to expand beyond its current demand," said Eccles.