Oscar winning actor Benicio Del Toro (Traffic, 21 Grams) is featured in the Campari Calendar 2011 which was unveiled in Milan, Italy. The Puerto Rican born Del Toro is the first ever man to star in the iconic series of Campari Calendars, in the 12th edition, The Red Affair.

In its 150th anniversary year Campari takes a break from the more than a decade of tradition with a male lead for Campari Calendar for the first time. The role was traditionally reserved for some of the world's most beautiful women, including the 2010 star, Quantum of Solace Bond girl,Olga Kurylenko, Hollywood actresses Salma Hayek, Eva Mendes and Jessica Alba.

The Campari Calendar 2011 tells the intriguing story of a charismatic art connoisseur, played by Del Toro. The art connoisseur receives a mysterious message setting him on a fascinating adventure to discover its meaning, crack a ring of illegal art dealers and rescue a beautiful woman.

For the 12th edition Campari has taken a unique approach to the Calendar, taking inspiration from the power of cinema. The Red Affair seeks to capture the audience through an engaging and intriguing cinematic story told through a series of photographs.

Benicio Del Toro, says Campari, brings as much passion and authenticity whether to an image or to film very much like the Campari's Red Drink.

The Campari Calendar 2011 is photographed by the internationally acclaimed Michel Comte The photographer has created a cinematic feel by capturing the action, moments of both drama and intimacy, as it unfolds.

The Campari Calendar is increasngly becoming one of the world's iconic artistic calendars. Distributed in international limited edition of only 9.999 copies, it is a collectible luxury for the happy few that receive it and is a tribute to the beautiful women and world class photographers.