Beware: Black Friday Bargain Hunters, Clothes With Deep Discounts Are About To Go Out Of Fashion
The hefty discounts on Black Friday are deliberate, not whimsical decisions made by retailers on what they think would sell well.
A report by EDITD, a retail technology firm used by more than 10,000 US and UK subscribers, suggests several clothing items that retailers give a big discount because it would soon be out of fashion. By disposing of these soon-to-be outdated styles, stores maximise their profits and prevent having too much of certain styles on their stockrooms which if left too long would become stale and may force them to even slash its tag prices further.
The report notes that the steepest discounts on clothes are offered during Black Friday until Cyber Monday. The popularity of this weekend holiday to go on a shopping frenzy has made post-holiday January sale a "thing of the past" for both the US and UK markets.
It noted that "By January, the products that arrived in store in September are old news even for the sales section."
Here are the top 6 apparel that EDITD recommends should be heavily discounted and promoted for the Thanksgiving shopping frenzy. Wise shoppers be forewarned that being in the list means these items would soon be no longer fashionable.
1. Printed pants
- Alyx Wide-Leg Print Soft Pant at JC Penney (42% discount)
- Checker Print Pants at Josie Natori in Saks Fifth Avenue (15%) and
- Alicia + Olivia Geometric Pants at Neiman Marcus (25%)
2. Statement outwear
- Smudgy check coat by Warehouse at House of Fraser (25%)
- Faux fur collared jacket by ASOS Collection at ASOS (48%)
- Panda Oversized Moto Jacket by Tibi at Bloomingdale's (30%)
3. Fur
- Brown and khaki faux fur vest by Sam Edelman at Bluefly (25%)
- Wing collar fax fur jacket y Maximillion at Bloomingdale's (50%)
- Fax fur clutch bag by Dune at Debenhams (20%)
4. Sleepwear
- Holiday Pajama Set With F#cking Freezing by ASOS (24%)
- Striped cotton pyjama set by Lauren Ralph Lauren (24%)
- Santa microfleece PJs at The Children's Place (20%)
5. Onesies
- DKNY Urban Break Heart Onesie at John Lewis (20%)
- Heart microfleece onesie at The Children's Place (15%)
- Snowman sleep onesie at Abercrombie & Fitch (30%)
6. Christmas sweaters
- Christmas Pudding Sweater by New Look at ASOS (50%)
- Rochelle Reindeer Christmas Jumper at Boohoo (80%)
- Santa Blooms Christmas Sweater by Berek at Dillard's (50%).
The report also said that the biggest number of price cuts in the US are at luxury department retailers. The average discount rate for the mass market is 30-40 percent in the US during Thanksgiving and 20-30 percent in the UK, while for the luxury market it is 10-20 percent in the US.
More Black Friday shopping tips from supermarket giant Walmart.
YouTube/Walmart