Beyonce and her husband Jay-Z arrive at the Metropolitan Museum of Art Costume Institute Gala Benefit celebrating the opening of "Charles James: Beyond Fashion" in Upper Manhattan, New York
Beyonce and her husband Jay-Z arrive at the Metropolitan Museum of Art Costume Institute Gala Benefit celebrating the opening of "Charles James: Beyond Fashion" in Upper Manhattan, New York, May 5, 2014. REUTERS/Lucas Jackson

There is strong speculation in the media that pop diva Beyonce Knowles and her rapper husband Jay Z are heading towards a breakup. Both the singers are allegedly hounded by cheating rumours. Beyonce has reportedly been accused of cheating on Jay Z with her bodyguard Julius De Boer while her husband Jay Z was reportedly accused of cheating on Bey when he wanted to leave her at the recent MET Gala event to attend Rihanna's after party without Beyonce.

However, Hollywood Life is now reporting that all these cheating speculations could actually be a publicity stunt by Queen Bey and Jay Z to remain in news and sell the tickets of their ongoing "On the Run" concerts.

"To create some buzz for the tour to sell tickets. If people are going to talk about their relationship and the highs and lows, like everything else in her life she wants complete control and she wants all the advantages from it," the Web site reports quoting an inside source.

Here are top five reasons why Jay Z and Beyonce are still together and all the cheating and other scandals are just to "sell tickets" and remain newsworthy.

1. The news of Beyonce and Jay Z not getting along started when Beyonce's sister Solange was secretly caught on a video hitting Jay Z. The media speculated that she was upset about Jay Z leaving Beyonce alone and attending Rihanna's party. However, Queen Bey looked unaffected by the incident in video and did not react at all. She maintained her calm after the incident and released a joint statement saying the matter has been resolved and they are all good. Read more here.

2. Beyonce posted a picture of Jay Z and her daughter Blue Ivy together on the recent Father's Day. She called Jay as the "greatest" father and wished him on the occasion.

3. Beyonce and Jay Z look happy while rehearsing backstage before their "On The Run" kicked off in Miami on June 25. Going by the photographic evidence, the couple looked together and in a cordial relationship with each other. Read more about it here.

4. Beyonce and Jay Z had announced their joint concert "On the Run" before the Solange elevator incident happened and the rumours about their troubled married life kicked off. After the alleged divorce rumours, the couple still went on with the tour as scheduled and did not cancel it.

5. Beyonce and Jay Z have often been spotted shopping together with their Blue Ivy even after the alleged cheating and divorce rumours. More recently, on Tuesday, the Carter family was spotted shopping at Ralph Lauren store at The Hamptons and looked happy. Check out thier pictures here.