The BlackBerry Z10 has already been in the market for quite some time, and it has been a proven opponent for both giant brands and start-up phones in the smartphone arena.

However, with the MWC Congress comes a bevy of new smartphones, each offering a potential contender for the BB10 OS flagship handset.

Innovation says a lot about the Z10

The first thing you'll notice with the BlackBerry Z10 is the lack of keyboard, the trademark that the brand supposedly has on its phones.

The flagship phone is, without a doubt, Blackberry's dabble with the touch screen smartphone, and in terms of design, it does its best to keep it apart from the rest-being the first to have a home button-less layout.

With Lumia 720, though you are treated to the striking angular body, you get a repeat of its predecessor, the more high-end Lumia 920. If there was a change in the design, it would have to be the smaller screen at 4.5 inches and a lighter weight at 128 g, reports TechRadar.

The TimeShift for the perfect shot

Admittedly, the Lumia 720's camera packs a punch of itself, with its Carl Zeiss optics, but this time, it ha a lower MP count at 6.7 compared to the 920's 8.7

With the Z10, you not only get an 8-megapixel camera, but also the TimeShift feature, which allows you to edit the perfect photo from an array of 10-stills-per-shot taken with each click.

The BlackBerry Hub

There's no doubt that, when it comes to communication and messaging, BlackBerry is the more sought after device compared to any other product in the current market. Now, it introduces the BlackBerry Hub, which, according to Information Week, serves as the core for the Z10's communication efficacy.

This very core allows you to access everything, from email and text messages, to instant messaging and social network accounts, from one point of contact. Not only does it heighten convenience, you can also customize your settings, to make sure that you only have to deal with what you want.

Sideloading to Android for apps

Before it was even officially released, the Z10 has already been harping on the 70,000 apps that will be made available in the BlackBerry World in time for the release of the Z10. But there's an added advantage for Z10 users, because it has been announced that sideloading to Android apps is now made possible, adding to the variety of apps that they can choose from.

On the other hand, Nokia's Ovi Store, while boasting its own line of apps, requires you to create a free Ovi profile. This is to make it easier to purchase a paid app, as you can pay using the phone bill or credit card. But, according to PC World, this option is also limited depending on the carriers that allow the process.