Developers are usually not that open regarding their faults regarding their game content but Blizzard seems to be an exception to that rule.

Blizzard has just released a statement in which the developer mentions that their popular game, Diablo 3, lacks of "end-game content". Bashiok, the Community Manager for Blizzard, delivered this statement on behalf of the company. Here is the official statement by Blizzard:

"We recognize that the item hunt is just not enough for a long-term sustainable end-game. There are still tons of people playing every day and week, and playing a lot, but eventually they're going to run out of stuff to do (if they haven't already).

Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks. But honestly Diablo III is not World of Warcraft. We aren't going to be able to pump out tons of new systems and content every couple months. There needs to be something else that keeps people engaged, and we know it's not there right now.

We're working toward 1.0.4, which we're really trying to pack with as many fixes and changes we can to help you guys out (and we'll have a bunch of articles posted with all the details as we get closer), and we're of course working on 1.1 with PvP arenas. I think both those patches will do a lot to give people things to do, and get them excited about playing, but they're not going to be a real end-game solution, at least not what we would expect out of a proper end-game. We have some ideas for progression systems, but honestly it's a huge feature if we want to try to do it right, and not something we could envision being possible until well after 1.1 which it itself still a ways out.

Hindsight is 20/20 I suppose, but we believed pre-release that the item hunt would be far more sustainable, and would work to be a proper end-game for quite a while. That didn't turn out to be true, and we recognize that."

This statement prompted mixed reactions from Diablo 3 players. Some players were satisfied that Blizzard admitted the fault on the game and even defended it stating that the end-game content was not a priority for Blizzard which could be the reason why Blizzard had made some serious mistakes over the matter. Other players were not that convinced about this statement as the on-going issues about Diablo 3 was diverted to this statement. Blizzard has beein dealing with issues on supposedly banning Linux players and their restrictions on digitally-purchased copies. Some players are saying this is just a way for Blizzard to divert the public's attention over these issues.

Diablo 3 remains to be the fastest selling PC game ever released. It already sold 6 million units since its launch. Diablo 3 also hold the record of having 3.4 million copies sold, 24 hours after it was released in the public.