Britain's largest online fashion retailer ASOS is set to lure Australian shoppers with astandalone website down under.

The newly launched online store will offer customers a customised experience with pricing in Australian dollars, bespoke editorial content, free shipping and local returns. Australian customers will also benefit from culturally relevant marketing including newsletters, site banners and a tailored social media campaign; the company currently has over 1,000,000 fans on Facebook and is actively engaged with its 200,000 followers on Twitter.

Customers can choose from over 50,000 branded and private label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week. These include fashion-forward and affordable private label ASOS, which accounts for over 50% of the company's profits to popular brands like Diesel, American Apparel and Sass & Bide.

Aimed at fashion forward 16-34 year olds globally, ASOS attracts over 13 million unique visitors a month and as of 30 June 2011 had 5.8 million registered customers from the 160 countries the e-tailer ships to. The company recently launched standalone websites in France, Germany and the US and now has its sights on China.