President of the Ultimate Fighting Championship (UFC) Dana White And Electronic Arts' Executive Vice President And Head Of EA Sports Andrew Wilson (L)
President of the Ultimate Fighting Championship (UFC) Dana White and Electronic Arts' Executive Vice President and head of EA Sports Andrew Wilson (L) unveil EA Sports UFC during the Electronic Arts news conference as part of E3 in Los Angeles, California June 4, 2012. Reuters/Gus Ruelas

Bellator President Scott Coker revealed that his company has reached out to soon-to-be free agent Brock Lesnar and are serious in their bid to acquire the services of the current World Wrestling Entertainment (WWE) heavyweight champion. Coker said that Viacom, Bellator's parent company, is focused in its ambition to become a major player in the mixed martial arts world and will amp up its efforts to being in talents who will push the company into greater heights.

"There's not going to be a fighter on the planet we can't afford and have access to," Coker told MMA Fighting. "There hasn't been any serious dialogue [with Lesnar], but when the time comes to have serious dialogue, we'll be right there."

Lesnar has been on the radar of both Bellator and the Ultimate Fighting Championship (UFC) after he sent out feelers that he is eyeing a return to the MMA scene. "The Beast Incarnate" was last seen opposite Alistair Overeem at UFC 141 which he lost and eventually semi-retired due to a medical condition that prevented him from pursuing further his UFC career. Since then, he has transitioned into the WWE world where he was built up as a top heel culminating with his stopping the Undertaker's streak at Wrestlemania 30 and snatching the belt from current champion John Cena.

With his contract expiring this Mar. 29, 2015, both outfits are in neck to neck competition to acquire the talent who is a physical specimen and a great draw. The WWE stint raised the stock of Lesnar even further and both Bellator and the UFC have been put on record as having open arms waiting for him if ever he decides to go back to mixed martial arts.

UFC President Dana White who was the first to put out the idea of a Lesnar reunion has revealed that he has not talked to his former ward or any of his representatives which just intensifies the competition between the two outfits. Bellator tried to pry away promising fighter Gilbert Melendez in February 2014 only to see their efforts go up for naught as the UFC matched the lucrative offer.