HOUSL last week announced that Greg Ellis, the CEO of REA Group (RealEstate.com.au) has invested in the HOUSL business.

Recently awarded 3rd place in BRW's "most innovative Australian companies of 2012", HOUSL is a complete online real estate identity verification system and solutions platform that enables tenants to apply for rental properties instantly using their mobile phones.

Greg Ellis joins a strong team that already includes Daniel O'Brien Director of CBRE Asia Pacific and CEO Stuart Rutherford. Rutherford brings a wealth of senior management experience from key roles with companies including McGrath Estate Agents, Fosters/CUB and Levi Strauss & Co, which included time based in the U.S. market.

Ellis commented:

"HOUSL will revolutionise how the Real Estate industry locally and globally, approaches the identification and evaluation of prospective tenants and buyers in the market. In comparison to the existing players in this market, in my view HOUSL is light years ahead. My experience in this area is testament to the quality of the product, and I'm excited to be an investor as real estate is just one application for this technology".

Co-Founder, Daniel O'Brien said:

"Our initial roll out targets the Eastern States of Australia where there are approximately 1,600,000 new leases signed every year. That alone will provide a significant revenue stream" Daniel added.

With aggressive goals to secure a large slice of the market, HOUSL have launched a competition where the winning tenant will receive 1 Year's free rent (more information and competition details can be found on the website: http://www.housl.com).

HOUSL will also offer the capability for advertisers to specifically target its customers, and at the most critical times. HOUSL knows when a tenant applies for, and agrees to sign a lease, so home and contents insurance companies, removalists, and utility connection companies etc, will be able to reach these tenants directly, at the critical moment of the lease process. It is extremely powerful information.

HOUSL was created to take advantage of emerging technologies and improve an outdated and cumbersome rental property application process.

Utilizing a QR code that is specifically assigned to a rental property, applicants are able to scan the QR code with their smart phone while inspecting a rental property and submit an application prior to even leaving the property.

Through their web portal, agents then receive all applications for the property in one convenient place.

Business 2