Now that the newly-born son of the Duke and Duchess of Cambridge has been named as His Royal Highness Prince George of Cambridge, designs of commemorative chinaware bearing his actual name have been released online and made available for pre-order for royal watchers and souvenir collectors.

The Centre for Retail Research, a UK-based firm, had estimated that British retailers will make over $121 million from the baby's birth on various commemorative items, not just chinaware.

Concocted exclusively to celebrate the birth of William and Kate's first child, the chinware collection included a pillbox, small loving cup, a dessert plate and a limited-edition loving cup. There were also charms, a tea towel, a souvenir album, teddy bear as well as tree decorators.

Prices range from £20.00 to £45.00 for the official commemorative chinaware, while the exclusive souvenirs range from £8.95 to £195.00.

Each piece will be made in Stoke-on-Trent, the same potteries that manufactured the official range to that marked the Duke and Duchess of Cambridge's wedding in 2011.

"The range is contemporary in style, while maintaining the traditional formality of royal commemorative china," Nuala McGourty, the Royal Collection Trust's retail director, said.

The Royal Collection Trust is the one officially producing the official range.

"The design also makes reference to the heritage of both parents."

The range features a design of scrolls that incorporate the date of birth of George Alexander Louis, with the lion and unicorn from the Royal Arms supporting the coronet of the Duke and Duchess. It is surrounded by oak leaves from the Middleton coat of arms.

Production of the items had to be stalled earlier, pending release of the royal baby's official name.

Born on July 22, 2013, Prince George outbumps his uncle Prince Harry to become third in line for the British throne. His father, Prince William, is second in line, while his grandfather, Prince Charles, is first to succeed to Queen Elizabeth II.