Chromebook's Rough Entrance Into The Mainstream
Chromebooks may not be as big as compared to big names in the PC and laptop arena. The little laptop can be considered vulnerable in facing giants like Lenovo and Apple. But this underdog is slowly making its own reputation in the market.
The Chromebook is relatively inexpensive and can suit the needs of various consumers and companies. However, Google is faced with some misconceptions about the Chromebook and the Chrome OS which hinders its attempt to go mainstream.
Google needs to work fast in addressing the misconceptions about the product and start laying facts that will properly inform consumers about the capabilities of the product. Interested consumers find the Chromebook as a good investment with its low cost. But still they have to read proofs that eradicates such wrong beliefs.
The Chrome OS is not just a browser. Chrome is now a full operating system, with extensions, system tools and apps. Its extensions are like thousands of utilities that is also present in Windows and Mac for years. Chrome Web apps on the other hand are more functional in a sense that they are sophisticated enough to serve users the way apps are intended to be, ZDNet reports.
In addition, Chrome OS may not be as packed and as heavy as other well known operating sytems like Windows and OS X but it does have many similarities. Google's OS has full file manager and is in tight integration to cloud service. Google is also built with the said OS which provides seamless operation. It is also equipped with a task manager which helps users be on top of all running applications. However, Chrome may not be as flexible as the others but it still performs well. This being said might remove the notion that Chrome is just a browser well in fact it is a full platform.
The hardware on the other hand, Google and third-party developers have added the ability to run many web apps even when offline. Currently, Google is pressuring developers to make all of its apps work offline.
Initial reaction is that people will not like Chromebook. But then again that's a very common reaction of consumers to new products that come their way. Recent studies show that Chromebooks are succeeding in schools with the help of a program that offers a Chromebook lending library among higher education institutions. The company also focuses on Chrome app education packs which targets K-12. This program offers big bulk discounts when purchased in volumes of 20 or more licenses at a time, TechCrunch reports.
The focus on K-12 is indeed a good opportunity. However, Google has to work hard in order to cope with the changes in the education field and follow students into the working world.