Sep 27, 2014; Las Vegas, NV, USA; Conor McGregor (blue gloves) is victorious over Dustin Poirier during a featherweight fight during UFC 178 at MGM Grand Garden Arena.
Sep 27, 2014; Las Vegas, NV, USA; Conor McGregor (blue gloves) is victorious over Dustin Poirier during a featherweight fight during UFC 178 at MGM Grand Garden Arena. REUTERS

Just four days coming into UFC Fight Night 59, all the marketing and promotional video cannot seem to get enough of Conor McGregor. The "Notorious One" has been the main face of majority of the marketing for the upcoming bout in Boston and has relegated his opponent Dennis Siver into the front act for the main show. The controversial Irish fighter understands the hype and explains why all eyes are on him in the days leading up to the big event.

"When you are the guy, you're the guy. It needs no explanation," McGregor told Fox Sports. "I show up, I fight, and do things that have not been done before. I speak the way people have not spoke before. I move differently. I cannot put it into words what it is."

To say McGregor is just an enigma is not doing him justice. After all, the 26-year-old fighter out of Dublin has won 12 straight mixed martial arts contests, 11 of which came by knockouts. His last one against Dustin Poirier in the main event for UFC 178 in Las Vegas only took him to greater heights when he disposed one of the more accomplished fighters in the game in just a round of brawling. Now, McGregor is raring for more and expecting his countrymen to rally behind him this weekend.

UFC President Dana White has revealed that only a handful of tickets are now available for the fight despite competing with the bigger sporting event of the night - the AFC Championship game between the Indianapolis Colt and the New England Patriots. Despite this, White relayed to Yahoo Sports that there is a hunger for more McGregor as his legions of followers have produced an average of 300 ticket sales per day, leaving only a handful of non-pricey tickets left with just a few days left before the fight night.

This explains why the UFC has placed all its bets on McGregor producing. After all this is the man who congratulated shoe company Reebok for "netting the biggest signature in the game." Sunday Night at the Boston TD Garden will again demonstrate how much the arena will be painted Irish judging by the last time McGregor dominated the crowd support in Las Vegas.

Congratulations to @Reebok on netting the biggest signature in the game. #StayReady pic.twitter.com/dAUWlgJ3e3

— Conor McGregor (@TheNotoriousMMA) January 14, 2015

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