Move over David Beckham, we have a new underwear model and he is super confident in showing off his assets. It's none other than the super sexy Portuguese soccer dude Cristiano Ronaldo.

The Real Madrid star launched the new line of his underwear CR 7 by posing for pictures next to a giant poster of his own chiselled body in nothing but underwear.

In a series of black and white photographs, the 28-year-old shows off his very well maintained and fit body in only a pair of skin-fit patterned briefs, which has CR7 written on them. The look on Ronaldo's face is serious with his shiny black hair combed to perfection in sexy sleek side partition. The sexy model with a strikingly beautiful body stares into the camera while flaunting his super-toned six pack abs and bulging biceps.

Ronaldo has been interested in fashion and says that working on his underwear design has been creatively cathartic for him.

"Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time," Ronaldo said during the press briefing.

"Working on this collection has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide," the footballer added.

In another shot, the sexiest footballer is seen wearing a pair of white men's luxury trunks. The hunk with hot body puts his well toned arms behind his head and stares directly into the camera. The shot is sure to melt the heart of many girls, who would love to see their favourite soccer hunk in this sexy pose.

"I had a great day launching #CR7underwear today," Ronaldo tweeted. "Thanks to JBS and @RichardChaiNY." The soccer star has recently partnered with Danish underwear manufacturer JBS Textile Group for his CR7 line. CR7 underwear is designed by New York designer Richard Chai.

"Proud to see this image from the #CR7underwear campaign displayed in one of Madrid's most famous landmarks today," tweeted Ronaldo referring to his two-story advertisement in Madrid's famous landmark Palacio de Cibeles.

Behind the scenes with Cristiano Ronaldo [CR7 Underwear]

Source: youtube.com/JBS Underwear