Retail experts are expecting Cyber Monday to be the largest 24-hour online shopping sale on its third year. Research firm comScore stated that Americans are estimated to pay out a total of $1.5 billion, a 20% increase from last year, for a variety of discounted items on Cyber Monday.

Cyber Monday marks the beginning of the Christmas holiday shopping extravaganza. The shopping trade group "The National Retail Federation" created the marketing term back in 2005 after noticing an increase in online sales on Monday after the Black Friday sale on Thanksgiving holiday.

Retailers have already boost up deals in order for online shoppers to visit and click on their web sites. Amazon.com, which starts the Cyber Monday deals at midnight, will be offering up to 60% discount on the Panasonic VIERA 55-inch (140-centimeter) TV that usually has a price higher than $1,000. Sears is also offers discount on a Maytag washer and dryer with the price of $399 each on sale while Kmart offers a 75% discount on diamond earrings and a 12-in-1 multigame table is up for grabs with the price of $89.99.

Financial experts believe on how well the retailers will do on Cyber Monday. The result will offer insights into the consumers growing shopping habits especially during the holiday season. The period from Thanksgiving to Cyber Monday has become the busiest time for online shoppers.

According to Dominic Gluchowski and Louie Van Essen, co-founders of "ilovecoupons.com.au," the Australian stores and consumers both benefit from the online shopping sale. "The overwhelming curiosity in this 1-day event has confirmed that Australian consumers are turning out to be far more aware of on the internet purchasing and are willing to embrace Australian retailers online," Gluchowski explained.

Online shopping is also projected to continue and get better in the years to come. "Demand for on the web retail is undoubtedly increasing and the retail sector will only advantage from persevering with this sort of celebration on a yearly basis. Bonuses like this 24 hour mega-sale will force a lot more folks to acquire on the web. We have witnessed that people are ready to store and they want to go on the web to get bargains sent in time for seasonal," Gluchowski stated.

"It is only the first year but it is one thing new for Australia and it has created the type of exhilaration that on the web suppliers have been ready for. Our business is all about connecting Aussie customers with nearby merchants by providing the very best offers and maintaining our useful retail bucks in Australia," Gluchowski further added. "ilovecoupons.com.au" has the latest bargains from Australia's best brands and retailers.