Cyber Monday Increasingly Influencing Canadian Holiday Shopping Habits -- Canada Post
As Canadians become more and more tech savvy, so are the manner of how they purchase items online. Instead of jumping on the gun the minute an item goes on sale online, Canadians have learned to wait for the best possible bingeing time, which is during the week of Black Friday/Cyber Monday.
Although regarded before as exclusively American, 'Black Friday' and 'Cyber Monday' slowly crept into the mind sets of those in North America and thus have become also a Canadian holiday tradition. To prove its claims, Canada Post, based in new data based parcel volumes, said e-commerce shipments have doubled since 2012 as a result of Cyber Week in 2014.
This meant that Canadians now also anticipate these two events for them to start their holiday shopping. During the week of Black Friday/Cyber Monday, Canada Post said parcel delivery orders jumped 59 percent compared to the previous week. "It appears many consumers delayed their holiday purchases in anticipation of retail discounts and promotions," Rod Hart, General Manager of Parcels and E-commerce Market Development at Canada Post, said in a statement.
Purchases of electronics dominated Canadian Cyber Week, as electronics parcel delivery increased threefold from the week before. Majority of Canada Post e-commerce shipments, meantime, were online orders sourced from fashion retailers and mass merchants. Parcel volumes of online orders at fashion retailers during Cyber Week jumped 37 percent from a year ago, while parcel shipments of books, music and video dropped 16 percent. When one goes to check the Canada Post plant, one will notice the many parcels coming from Amazon, Walmart and The Gap. "What we're seeing this year in particular is that Canadians are embracing online shopping in a really big way," Edmonton Journal quoted Eugene Knapik, manager of media relations at Canada Post.
But while e-commerce growth continues its upward trend in Canada, the Canadian market, in its entirety, is "still growing" because the country still "don't have as many options for online shopping as they do in the U.S.," Kyle Murray, director of the School of Retailing at the University of Alberta, said.