Facebook has imposed a ban on the advertiser responsible for using Rehtaeh Parsons' image for promoting a dating Web site. Facebook was quick to apologise to Ms Parson's family for featuring the ad that contained the image of Ms Parsons who committed suicide in April 2013.

ionechat.com is the offending Web site that has now been permanently banned from Facebook. It was announced on various media platforms on Tuesday night. An anonymous spokesperson informed CTV.ca that it was extremely unfortunate as an example when an advertiser selected a random image from the Internet and used it in the ad campaign.

The ad campaign was headlined as "Find Love in Canada," while it used Ms Parson's multiple images. A Facebook page called "Angel Rehtaeh" which is apparently set up by her parents shared the ad using the expression: "What next? : ( "

Meanwhile, the parents of Ms Parson were shocked to know that the tragic death of their teenage daughter was not enough for the cyberbullies. This ad campaign is no less than a serious case of cyberbullying for a person who died due to similar reasons. The Nova Scotia girl was allegedly raped in 2011 after she had suffered cyberbullying. A couple of young men got arrested in August for sharing images that showed 4 boys apparently raping Ms Parson.

Glen Canning, Ms Parson's father, told AFP that he was astounded when he came across the ad. His daughter suffered online harassment so much that it caused her death, he said. He felt that it was sick that some groups are using Ms Parson's image for promoting the dating Web site.

Mr Canning further added that he was unsure if the images were used out of sheer ignorance or those were used to shamelessly create buzz for the Web site.

ionechat.com remained unavailable when IBT tried reaching the Web site.