A primetime television show in Denmark is fast earning the ire of local viewers over its adventurous use of naked women who are made to parade in front of men serving as judges.

Blachman, the show which airs on Danish television, features a line up of women who walk quietly into a dimly lit studio, waiting to hear what the male judges think of their bodies after disrobing in front of them. The women are viewed by the men several meters away from a couch, with only a spotlight covering their naked bodies.

The show is hosted by Thomas Blachman, a jazz musician who also served as judge in the Danish version of X-factor.

Blachman has already been slammed by critics for what they think is a sexist concept that humiliates and violates women. But Blachman defends the idea saying that he is actually a "genius" for having created the concept.

He said that the aim of the show is to "stir discussion about the aesthetics of the female body without allowing the conversation to become pornographic or politically correct"

"The female body thirsts for words. The words of a man. And they went for it" he added.

The debate on this controversial programme has been ongoing even prior to the show through the DR2 station, a public service channel in Denmark. Social media and newspapers have also discussed the issue vigorously.

Meanwhile, the Copenhagen Voice also reported that while some are disgusted over the women's willingness and silence, others have opted to view it another way. For some, they consider it as empowerment for ordinary women that they are at the center of media's attention instead of constantly trying to live up to society's ideals.

For her part, DR channel producer Sofia Fromberg believes that the controversial show must continue. She says what's good for men and women should not be dictated by TV critics.

"Here we have a program that reveals what men think about the female body. Quite honestly, what is wrong with that?" she asks.