Marketing research group released its latest reports on the Australian passenger market for navigation, infotainment and telematics system entitled: "Strategic Analysis of Australian Passenger Market for Navigation Infotainment and Telematics Systems."

The report said that demand for freight sector and high mobile penetration rates fuel growth in the Australian passenger market for navigation, infotainment, and telematics systems.

Trend analysis such as market trends, legislative trends, technology trends are dealt in detail are also available in the study.

The Australian passenger market for navigation, infotainment, and telematics systems has witnessed stable growth, driven by robust demand from the freight industry. In this sector, telematics technologies and services are deployed to expedite efficiency and productivity while assisting in the management of travel and logistics.

High mobile phone penetration in Australia is likely to increase traction of telematics services as they are based on global system for mobile communication (GSM) technologies. Mobile phone integration with vehicles is the main selling point for telematics and is also a viable means for aftermarket services and communication. Moreover, government programs have helped promote telematics features for transportation.

"Australia's government is implementing programmes that increase and promote the usage of telematics technologies and services," notes the analyst of this research service. "These programmes include Intelligent Access Program and Smart Transport and Road Projects; both programmes will require telematics technologies to shorten vehicle travel time and improve traffic flow in the main roads in the country."

The Intelligent Access Program by Austroad aims to improve admission of freight trucks and to shorten travel time. The programme uses ground positioning system (GPS) technology to track freight trucks providing companies to estimate travel time, compute expense, and manage schedules. Smart Transport and Road Projects aims to improve traffic along Sydney's main roads through telematics technologies and sensors. The total Australian market for navigation systems is expected to be 2.3 million by 2015 growing at a rate of 14 percent. The telematics market in Australia is thriving because of the increase in the number of registered passenger vehicles rolled out every year, hiking up demand levels for telematics systems. Going forward, telematics systems are poised to become standard features for new vehicle manufacturers in the country to ensure safety and convenience while driving.