At the age of 48, Hollywood star Demi Moore is thrilled to become the face of Ann Taylor's new advertising campaign. The well-preserved beauty replaces actress Katie Holmes who previously appeared in the brand's spring advertisement campaign.

Standing on a rooftop at the Rockefeller Center Gardens in New York City, Demi Moore was photographed by the famous Patrick Demarchelier for the Ann Taylor Fall 2011 campaign. The actress says that she is very happy to be involved with the fashion powerhouse. Demi said in a statement, "I am delighted to collaborate with Ann Taylor. It is the quintessential American brand for modern working women and it is a company of women, for women. They really understand what women need today to be confident and successful".

It may be the beginning of August but from the September magazine to the fall campaigns, people are definitely looking ahead to see Demi Moore as the new face for the ad campaign as well as other celebrities for the upcoming seasons.