Arch West was the man behind the crispy and tangy Doritos, which last year alone generated worldwide sales of up to $5 billion.

His family announced that he passed away last week and will be laid to rest,, preferably with some of the salty chips giving him company.

West died of natural causes Sept. 20 at age 97 and following the cremation of his remains this week, family members announced that memorial rites will be held on Saturday.

Along with the formal announcement, Jana Hacker, West's daughter, issued an unusual request to friend and relatives: that they bring along Doritos, which will then be tossed around West's coffin to serve as tribute for the man who insisted on introducing the chips during the early 1960s.

Hacker recalled that her father, who was then employed by Frito-Lay as marketing director, developed the idea for Doritos while vacationing in Southern California.

As expected, West encountered opposition for the salty chip, which would eventually emerge as Frito-Lay's second bestselling product, but "Dad managed to direct some R&D (research and development) money into the project," Hacker told Reuters.

Eventually, Doritos, which complemented the hugely popular Lay's potato chips, made it to the American market, with the snack firm introducing the tortilla-inspired chips first in California in 1964 and then across the nation two years after.

The rest of the world followed, tasted and loved the chips that prompted competitors to develop their own versions.

Frito-Lay spokeswoman Aurora Gonzales said the chips West so adamantly pushed for remain one of the most-loved products by the company. He retired from the company in 1971.

Most popular, Gonzales added, is the Nacho Cheese flavor, but if West were be asked, he would have picked the Cool Ranch and Toasted Corn Chips flavor any time of the day, Hacker said.

Now that should give sufficient clues on those wondering what flavor to bring come West's funeral rites on Saturday as Hacker assures "the cemetery does not mind because (the chips) are biodegradable."